AphroditeXX Pinterest 21,000 Followers in 6 Month – Geek Labs

AphroditeXX Pinterest 21,000 Followers in 6 Month

AphroditeXX Pinterest 21,000 Followers in 6 Month

Project link
Challenge

Challenge

AphroditeXX was a new Ecom Store launched early 2018. With the main focus on Beauty products and the main driver of sales and traffic being Instagram. AphroditeXX team was looking to expand their traffic sources without having to go the route of Facebook Ads as they didn't have enough budget or data for it.

Solution

Solution

Pinterest seems to be a perfect platform for them, with the main demographic being Women and the niche that we catering to was beauty products Pinterest seemed to be a match made in heaven. we started by creating multiple Boards and started adding interesting pins which following other boards and members in relevant niches to get a follow back.

The Result of Our Work

So for a 6 Month campaign, AphroditeXX had:

  • An increase of followers from 0 to around 21,000 followers
  • Pinterest is now a viable sales channel with almost 30% of all sales coming from there (~43,000$ in Revenue)
  • 75% increase in traffic as a result of Pinterest.
2.93% CTR
42% less CPA than FB Ads
682% ROI