This series will also be done in video on my channel The Ash Show, if your not a fan reading and want to get more in depth details subscribe to my channel and dont forget to like and share the video, leave a comment if you have a question id be more than happy to answer it
For the past 2 years i have been planning a journey to where i take £100 as my start-up capital and using everything i have learned to get to £200k. Now i know this has been done before and maybe with much higher amounts in shorter amounts, but to completely honest with you this more of a thing to keep myself accountable than it is anything else.
If i was going to start off my post with a bit about myself it would definitely be this, im the best person to come up with ideas, understand how things work, and apply them too, the complete package right! Well almost i have always had trouble with sticking to one particular thing or sticking through to the end. And its not procrastination either, no as soon as i see it work, i lose all interest i mean where is the fun of doing the same thing over and over again, am i right?! You see this is a successful business/entrepreneur kryponite, if i have learned anything, to make millions, not billions or the next Facebook, you don’t need the best idea, luck or an amazing team with loads of startup capital. No. All you need is consistency. The same thing day in and day out again and again. Over and Over again. This is the recipe to be rich, thats it. This is what the gurus don’t tell you, you see people doing millions with their Shopify Stores, Amazon FBA stores, or even trading, doing 4 hours of work a week, and yes that maybe true but that takes months and years of very boring repetitive work that you can outsource right away or automate.
And so I decided to be completely honest with myself, because believe or not the most person you will ever lie to is yourself. We do it all the time looking in the mirrors, convincing ourselves this new pant makes me look slimmer, or promising yourself you will start finally doing your side hustle in the beginning of the month, cause you know, 1st of the month is somehow better than 12th!! One of my strengths is that i work fantastically under pressure hence this journey! I have also decided to apply the same aspect to my life and i will be making videos about this journey and others as well on my YouTube channel The Ash Show
So enough talk and lets get this show on the road!
First lets outline some rules and guidelines that will be following throughout this journey:
- I will start with £100 no less no more
- End goal is to get to £200,000 in my bank account not just revenue, Picture proof will posted weekly.
- To make this realistic and doable expenses will include personal expenses, like my food, rent etc ….. to show you this doable not matter what situation you are in
- Last date for this Journey will be 1st of March 2019, thats 140 days form the start of this Journey the 12th of October 2018
OK so now that we have the guidelines in place here is my full plan, which i divided by phases now the reasoning for that is that growing a business or making money is never linear if you want to make £200k you cant divided by the number of days and this the amount you will need to make monthly it never works out this way in real life. You make some money invest it back and grow. Never forget the only thing that makes money is more money!!
Phase 1 – Creating A Base/Bootstrapping (Ends 01/11/2018)
This a very important phases as this where most people get stuck, frustrated and end up quitting all together. Simply this phase will be utilized for 2 main purposes. Making quick money to use to scale, automate and outsource journey, our proper startup capital if you will. The other is to prepare current assets that i have for the next phase and build a solid base and process that will help me to automate and outsource whatever i need to.
Money Making Part:
For the Money making phase my goal is to get to £1000 by the end of October 2018, which is in 20 days.
Now expenses for this month for me will total £2600 in other words i need to earn £3600 in the next coming days. This is one time occurrence that my expenses are that high during a month but i have some stuff i need to clear and/or buy and so i wont go into much detail into this. In this phases i will be focusing mainly on 2 Resources and 3 other backups.
- Upwork.com: world largest freelancing marketplace
- blackhatworld.com: world largest internet forum, with “Hire a Freelancer” section
- Freelancer.com: 2nd largest freelancing marketplace
- Reddit: Forhire subbreddit among others
- LinkedIn marketing:
The name of the game here is get as much cash as possible ASAP so ill be bidding on my sites as much possible for Website Creation, Instagram Growth, FB Ads Management Jobs, why those you ask? Quick jobs with decent payout.
I dont think
Base Building Part:
This part is more basic ill be mainly focusing on 3 businesses throughout this journey, Geek Labs which is this site and my Digital Engagement Agency, The Night Beyond my Fashion store , and The Ash Show (Arabic and English Channels) my Youtube channels documenting my various journeys in business, MMA, Strongman, social commentary.
Since ill be focusing solely this phase on making money, i just setup my sites and update them make them lean and crisp, and all the bells and whistles.
I’ll also be setting up all the sales channels by registering and/or buying what ever i need from he list below and setting them up so that they are ready to be used right away in the next phases
Sales Channels for Geek Labs:
- Affiliate Marketing
- Whitehat Labeling with other Agencies
- Facebook Ads
- Google Ads
- Display Ads on Blackhatworld and other niche related forums, sites and
- Purchasing Pinned posts on Facebook groups
- Blackhatworld Marketplace Thread
- Adding 2 More Freelancing Sites Peopleperhour and Fiverr
- Email Marketing
Sales Channels for The Night Beyond:
- Merch by Amazon
- Instagram Influencers
- YouTube Influencers
- Purchases Pinterest Board Pins
- Facebook Ads
- Google Ads
- Email Marketing
I’ll be using mostly the POD for my fashion store niche and for that i need designs and so during this phase i would like to have finished 10 designs which ill be doing myself during this phase.
Phase 2 – Expanding using all Sales Channels and Methods (Ends 30/12/2018)
So by this stage i should have £1000 in cash, figured out which of the 5 sales channels are working best for me and which are not, have all my other sales channels prepared and ready to go.
This stage will mostly be figuring what works out best for me and what doesn’t, ill be following a simple but strict criteria:
- The 2 month period is to make sure every method/channel was given a fair shot that being said some methods will require more than 2 month to see results like SEO
- This first and foremost a testing and elimination phases, a method/channel will be eliminated if i’m not seeing ROI or if i’m seeing little ROI in terms of cash and time spent on it
- The exact process i uses for each method will be documented in detail, this information will be used to automate what can be automated and, the rest will be outsourced and the details will be used to train the people who the work will be outsourced to
The automation and outsourcing part will done very careful as this part if not done correctly will cause the Journey to collapse onto itself. For that ill be using some hiring techniques, finding scripts, bots, and building custom ones which i will get into much more detail when we get there.
By the end of this stage the target is £30,000 in cash in my account
Phase 3 – Scaling (Ends 01/03/2018)
This is the final phase of this journey, armed with £30,000 cash and having eliminated most the channels that don’t work for me, and outsourced or automated everything. Its time to blast those channels into high gear, going 100% in on whatever remains.
Scaling is usually is the hardest part of any business although the majority of people get stuck starting it, what most people don’t realize is that scaling is more of an art than science, and we have seen startups with multi-million dollar funding disappear into thin air when this stage is rushed, or not done with extremely solid foundation and with a highly experienced and capable team behind it.
By the end of this phase i would have reached by goal of £200,000 and i would wrap up this journey as a successful one!
And thats it ladies and gentlemen my plan in full, i hope you enjoyed it, leave a comment with any question you have or you think there is anything i should include or any constructive criticism you have is more than welcome.
Join my Facebook group where we get together and discuss everything related to this journey and others as well, and also ill be leaving some free goodies pinned in the first post as a welcome package for our new members.
Follow the rest of my journey in video on my YouTube channel The Ash Show if your not a fan of reading